To provide an unconventional, boutique hotel experience, The Classical Baby Grand Hotel collaborates with urban designers and graffiti masters.

Striving to capture “a sense of New York in the heart of Athens,” The Classical Baby Grand Hotel in Greece hired 10 artists to custom-decorate 55 rooms with signature looks. The artists came from various fields of urban art including graffiti, design, and illustration. The hotel’s main lobby (shown above) uses the body of a Mini Cooper as a main desk for visitors.

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Embracing custom-designed rooms is a trend we’ve been observing for a number of years now. It’s become popularized through establishments such as Ace Hotel, which not only customizes their interior design, but also have a strong focus on locally sourcing artists and designers to improve their brand experience. Similarly, by embracing such a creative strategy, The Classical Baby Grand Hotel, a 4-star hotel, is able to upgrade its image to being perceived as a boutique-luxury hotel, targeting travelers looking for an unconventional experience.

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