Tech-Enabled Garment Nudges Users When Their Body Needs Alignment
'Move' guides its wearer into more precise movements when working out or just walking using real-time analysis and delivering feedback to the area of the body that needs modifying.
‘Move‘ is a tech-enabled garment prototype from electricfoxy that guides the wearer towards optimal performance and precise movement. The garment has 4 stretch and bend sensors in the front, back and sides, which analyze your movements in real-time and can deliver quick feedback if they are incorrect. Haptic components in the hips and shoulders provide what feels like a subtle nudge in the area of your body that needs adjusting.
This wearable tech would be useful for all sorts of daily activities, sports and expressive movement, such as yoga, golf, baseball, physical therapy, interpretive dance, and ballet. Data from the garment is sent to a mobile app, which allows you to assess, manage and customize your experience. Using the app, you can track your performance over time, see where you’re improving and see what areas need adjustment. You can also set goals on the types of movements you want to improve and customize the moves to your needs. You can check out the project video below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor