Tesco Introduces Virtual Clothes Shopping In Its Smaller Stores

Tesco Introduces Virtual Clothes Shopping In Its Smaller Stores
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The supermarket has partnered with augmented reality platform Aurasma to bring virtual window shopping to its central London locations.

Emma Hutchings
  • 28 may 2012

Tesco has partnered with Aurasma to boost its F&F clothing range with virtual window shopping at its smaller central London stores, which don’t have enough floor space to display the clothes. Customers will be able to buy the F&F collection at the Covent Garden, Dean Street and Tooley Street stores for the first time.

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