The supermarket has partnered with augmented reality platform Aurasma to bring virtual window shopping to its central London locations.

Tesco has partnered with Aurasma to boost its F&F clothing range with virtual window shopping at its smaller central London stores, which don’t have enough floor space to display the clothes. Customers will be able to buy the F&F collection at the Covent Garden, Dean Street and Tooley Street stores for the first time.

F&F clothing designs will appear in the windows, allowing passers-by to use the Aurasma app to view a virtual showcase of the range via their smartphones. They will then be able to tap items on display to purchase the clothes. Emily Shamma, Tesco clothing online director, said:

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