Tesco Introduces Virtual Clothes Shopping In Its Smaller Stores
The supermarket has partnered with augmented reality platform Aurasma to bring virtual window shopping to its central London locations.
Tesco has partnered with Aurasma to boost its F&F clothing range with virtual window shopping at its smaller central London stores, which don't have enough floor space to display the clothes. Customers will be able to buy the F&F collection at the Covent Garden, Dean Street and Tooley Street stores for the first time.
F&F clothing designs will appear in the windows, allowing passers-by to use the Aurasma app to view a virtual showcase of the range via their smartphones. They will then be able to tap items on display to purchase the clothes. Emily Shamma, Tesco clothing online director, said: