Tesco Introduces Virtual Clothes Shopping In Its Smaller Stores

Tesco Introduces Virtual Clothes Shopping In Its Smaller Stores

The supermarket has partnered with augmented reality platform Aurasma to bring virtual window shopping to its central London locations.

Emma Hutchings
  • 28 may 2012

Tesco has partnered with Aurasma to boost its F&F clothing range with virtual window shopping at its smaller central London stores, which don’t have enough floor space to display the clothes. Customers will be able to buy the F&F collection at the Covent Garden, Dean Street and Tooley Street stores for the first time.

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