Furniture Store Lets Customers Try Out Items Before They Buy
Belgian furniture company Droog's branded apartments with designer furniture let customers test products out with one night stays.
Shopping for furniture can be a challenging process as items cannot be tried out in the home ahead of time. Droog, a Belgian furniture brand, has teamed up with Gallery Sofie Lachaert to offer a solution to this common challenge. They created two branded apartments in Ghent, Belgium, for people to try out the furniture for one night or more before making purchase decisions.
The flat for two includes a restaurant-like dining area, a lobby, a gym and a library fully fitted with Droog furniture and design objects. The studio treats visitors to the company’s unique design as well but with slightly fewer pieces. Apartments display both brand new furniture and Droog’s iconic pieces of the 21st Century.