Twitter is becoming so widely used for complaints that companies, from LA Fitness to BT, have Twitter accounts specifically to deal with customer feedback

This article titled “Complain on Twitter for an instant response” was written by Lisa Bachelor, for The Observer on Saturday 12th May 2012 21.58 UTC

What is the best way to get your complaint sorted out by a company that is driving you up the wall? A few years ago the answer might have been a string of irate phone calls followed by a letter to the company and perhaps to your favourite newspaper’s consumer agony aunt. But, increasingly, it seems that 140 characters are doing the job of 1,000 words.

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