Unbranded ‘Secret’ Starbucks To Open At Macy’s

Unbranded ‘Secret’ Starbucks To Open At Macy’s

The 'Herald Square Cafe' will offer a unique experience to shoppers offering wine, champagne and chocolate.

Emma Hutchings
  • 24 may 2012

An unbranded, Starbucks is currently under construction on the second floor of the Herald Square Macy’s store in Manhattan. Although the company has previously opened “stealth” Starbucks, which are stripped of all their usual branding and offerings, this location will provide a “unique experience” targeted at Macy’s shoppers. The “stealth” stores usually have a subtle “inspired by Starbucks” sign near the front door and on some of its products. However, Starbucks spokesperson Zack Hutson told The Huffington Post that this store shouldn’t be compared to other “stealth” locations:

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