UNIQLO Hires Grammy Nominee To Wake Customers Up With A Daily Song [Video]
The Japanese clothing brand engages consumers with a free social alarm app that sings about the weather of the day.
Japanese fashion brand UNIQLO commissioned Cornelius (Keigo Oyamda), a Grammy nominee, to sing to its consumers every morning. UNIQLO’s Wake Up app is a clever social alarm that creates a song according to the time and weather. The music is also co-written by Japanese composer Yoko Kanno.