An innovative machine helps people find a new use for old plastic.

All credit and debit cards have an expiration date.

Recognizing this, MTV created a poster that provides a branded experience where they created a machine that punches guitar picks out of the plastic cards. Although people don't generally walk around with expired credit cards in their wallets, it's a great example of how upcycling can be turned into a branding opportunity. Watch the video below to see MTV's Green Picks Recycle Machine:

MTV

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