An innovative machine helps people find a new use for old plastic.

All credit and debit cards have an expiration date.

Recognizing this, MTV created a poster that provides a branded experience where they created a machine that punches guitar picks out of the plastic cards. Although people don't generally walk around with expired credit cards in their wallets, it's a great example of how upcycling can be turned into a branding opportunity. Watch the video below to see MTV's Green Picks Recycle Machine:


$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in