In just two weeks, the new interactive site has attracted more than 1 billion page impressions from 7 million unique visitors; almost 1/2 of the visitors have 'enrolled' as pupils.

This article titled “Pottermore: 3m pupils enrol at Hogwarts” was written by Alison Flood, for guardian.co.uk on Thursday 10th May 2012 10.40 UTC

Hogwarts, the wizarding school at the centre of the Harry Potter books, can now count 3 million virtual pupils among its numbers after fans rushed to sign up to creator JK Rowling‘s latest venture Pottermore.

After its initial launch date of last October slipped and slipped, Pottermore eventually went live to all on the morning of 14 April. Over the next two weeks, the site's chief executive Charlie Redmayne said it received 22m visits from 7m unique users, and over a billion page impressions, with the average user staying on the site for 25 minutes, and visiting 47 pages.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in