Volkswagen Turns Crowdsourced Hover Car Concept Into A Viral Video [Video]
See the levitating vehicle get test driven in China.
In 2011, Volkswagen launched its People’s Car Project in China, which asked everyone to submit innovative vehicle ideas. Over 33 million people visited the site and 119,000 ideas were submitted. Three concepts were picked as winners, including the Music Car, the Hover Car, and the Smart Key. Recently, the Hover Car was turned into a video that simulated how the vehicle would look, drive, and function. The clip has received thousands of views within a few days and has gone viral internationally.
The Hover Car concept was submitted by Wang Jia, from Sichuan in China. Jia lives in the city Chengdu that is known for its geographic location abundance of metals and minerals underground. The Hover Car utilizes this by embedding magnetic plates underneath the car to create a Maglev effect.
Watch the video below to see Jia’s parents ‘test drive’ the concept video:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”