To promote the new vehicle, DDB UK created a book celebrating Britain's thinnest lanes and roads.

Volkwagen UK is promoting its smallest ever car with a guide to the thinnest roads in Britain where drivers can test out the up!‘s mini size. Developed at DDB UK, the unique book The Narrow Roads of Britain features photographs by Harry Cory Wright and GPS co-ordinates to each of the tight streets and lanes so drivers of the Volkswagen up! can seek them out and enjoy travelling down them.

Click through to see pictures of the little guidebook:

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DDB UK

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