Japanese Virtual Shops Let Users ‘Walk’ Through Them Like Real Stores
Consumers in Japan can now visit retail shops without leaving their homes.
Two new virtual shops have opened in Japan using the e-commerce platform PanoPlaza. These online stores allow visitors to browse through the interactive web pages to give them a realistic in-store experience. Users can navigate around the virtual shop with keyboard or mouse commands, and even walk over to spots for a better look at the products.
The virtual shops are designed using a series of photos to create a panoramic web layout. Nissen’s ‘Smileland Virtual Shop‘ recreates the department store floor online so visitors can browse through items as they would in-store. The ShinQ ‘Virtual Switchroom‘ allows visitors to explore multiple floors and even lets customers checkout the female restroom area.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.