Consumers in Japan can now visit retail shops without leaving their homes.

Two new virtual shops have opened in Japan using the e-commerce platform PanoPlaza. These online stores allow visitors to browse through the interactive web pages to give them a realistic in-store experience. Users can navigate around the virtual shop with keyboard or mouse commands, and even walk over to spots for a better look at the products.

The virtual shops are designed using a series of photos to create a panoramic web layout. Nissen's ‘Smileland Virtual Shop‘ recreates the department store floor online so visitors can browse through items as they would in-store. The ShinQ ‘Virtual Switchroom‘ allows visitors to explore multiple floors and even lets customers checkout the female restroom area.

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