VW Online Ad Uses Webcams To Start Their Cars

VW Online Ad Uses Webcams To Start Their Cars
technology

A clever banner campaign lets users engage and rev up the engine of a vehicle with their computers.

Yi Chen
  • 21 may 2012


The new Volkswagen Tiguan comes with the Kessy System that starts the car’s engine instantly with the touch of a button. To demonstrate just how convenient this feature is, ad agency AlmapBBDO created an online advert where users simply touched their webcam to replicate the Kessy System.

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