Results from a study of 2000 British people have shown that over 50% of women surveyed used social networking sites, versus only 34% of their male counterparts. It was also shown that women are more likely to be heavy online gamers.

Researchers find that, if the Internet were gone tomorrow, women would miss Twitter and Facebook the most. telegraph

 

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in