Macy's Algorithm Helps Shoppers Find The Brand That Will Fit Them Best
PSFK spoke to the President of the major retailer about its implementation of True Fit sizing technology and the challenges for shoppers along the e-commerce purchase path.
In preparation for the release of our upcoming Future of Retail report, PSFK reached out and spoke to the President of Macys.com, which is currently testing True Fit technology, a fit personalization software used for remote sizing and recommendations. True Fit’s patented software service (SaaS) matches men and women to clothing and shoes that fit their unique body and style preferences with no measurements required. To begin, customers select from a few conceptual body descriptions for ket fit areas and identify their favorite best fitting items from their closet as well as which brand styles, fits and sizes they like to wear. Once the profiles are completed, True Fit recommendations suggest brands and sizes likely to fit best, specified 5 point T-Score (like a star rating). We reached out to Kent Anderson, President at Macys.com, to get his thoughts.