Limited-Edition Whisky Bottles Labeled With Annie Leibovitz’s Photos

Limited-Edition Whisky Bottles Labeled With Annie Leibovitz’s Photos

The renowned photographer creates a series of images for Macallan scotch.

Yi Chen
  • 5 june 2012

Macallan is well-known for its single malt scotch whisky, and also its collaborations with artists and photographers. Recently, as part of its ‘Masters of Photography’ series, Macallan commissioned renowned American photographer, Annie Leibovitz, to take four photographs that represents New York City. The photos are then paired and labelled with a bottle of fine whisky that conveys the mood of the scene.

Only 1,000 of these bottles will be released, retailing for $2,750 each. Previous collaborations by Macallan have included artist Nick Veasey designing limited edition packaging with x-ray images, and also a fictional story photographed by Albert Watson.

Watch the behind the scenes of the Leibovitz’s photoshoot:


+Annie Leibovitz
+Design Update
+limited edition
+new york city

More in advertising


Why Casper Is the Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss on how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

23 October 2017

Microsoft And Green Bay Packers Have Launched A Digital Innovation Hub

TitletownTech aims to boost economic expansion in Wisconsin

23 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.