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Limited-Edition Whisky Bottles Labeled With Annie Leibovitz’s Photos

Limited-Edition Whisky Bottles Labeled With Annie Leibovitz’s Photos
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The renowned photographer creates a series of images for Macallan scotch.

Yi Chen
  • 5 june 2012


Macallan is well-known for its single malt scotch whisky, and also its collaborations with artists and photographers. Recently, as part of its ‘Masters of Photography’ series, Macallan commissioned renowned American photographer, Annie Leibovitz, to take four photographs that represents New York City. The photos are then paired and labelled with a bottle of fine whisky that conveys the mood of the scene.

Only 1,000 of these bottles will be released, retailing for $2,750 each. Previous collaborations by Macallan have included artist Nick Veasey designing limited edition packaging with x-ray images, and also a fictional story photographed by Albert Watson.

Watch the behind the scenes of the Leibovitz’s photoshoot:

Macallan

+advertising
+alcohol
+Annie Leibovitz
+Art
+beverage
+branding
+cities
+culture
+Culture
+Design
+Design Update
+drink
+expensive
+limited edition
+Luxury
+Marketing
+new york city
+Photos
+pictures
+scotch
+technology
+USA
+whisky

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