Passersby had the opportunity to interact with 3D penguins and polar bears.

To promote its new DVD ‘Frozen Planet,' BBC Home Entertainment partnered with Appshaker to launch its first Augmented Reality Tour in the U.S. Across various shopping malls, animals seen on the series were brought to life on the big screen using augmented reality technology. The impressive display allowed consumers to interact with the realistic-looking animals.

This marketing campaign was similar to what Disney did at Times Square, where cartoon characters interacted with people on screen through augmented reality. Watch the video below to see BBC turn an ordinary shopping space into a Frozen Planet.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in