Bag made from recycled materials can easily be attached to bicycle handlebars.

Freitag has created a range of cyclable handbags known as the ‘F60 JOAN.' These stylish bags eliminate the hassle of having to wear or hold onto your purse while you're cycling. The handbag includes two discrete tabs at the back that can be strapped onto the handlebar of any bicycle; instantly transforming the bag into a front basket.

The bag company started in 1993 by two graphic designers, Markus and Daniel Freitag. Its popular messenger bags are made from recycled truck tarpaulins, bike inner tubes, and old car seat belts. The end product isn't only fashionable, but also durable and eco-friendly.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in