Brazilian agency ageisobar created a chewable pencil for Gang Chewing Gum that was distributed in schools for students to use during their exams.

Brazilian agency ageisobar in Sao Paulo designed a chewable pencil for Gang Chewing Gum aimed at those who chew the end of their pencil when they are nervous or deep in thought.

5,000 of these chewable pencils were distributed in local schools during the end of year exams to ease the students' jitters. A creative way to promote the brand while also providing a useful alternative for pencil chewers. You can learn more about this promotion in the video below:

ageisobar

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in