Chewable Pencil Tastes Like Gum [Video]

Chewable Pencil Tastes Like Gum [Video]
Advertising

Brazilian agency ageisobar created a chewable pencil for Gang Chewing Gum that was distributed in schools for students to use during their exams.

Emma Hutchings
  • 15 june 2012

Brazilian agency ageisobar in Sao Paulo designed a chewable pencil for Gang Chewing Gum aimed at those who chew the end of their pencil when they are nervous or deep in thought.

Chewable Pencil Tastes Like Gum [Video]

5,000 of these chewable pencils were distributed in local schools during the end of year exams to ease the students’ jitters. A creative way to promote the brand while also providing a useful alternative for pencil chewers. You can learn more about this promotion in the video below:

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