Coca Cola Reveals The Brighter Side Of Surveillance Footage
Coca Cola encourages us to view the world differently with security camera footage that has captured little acts of love, kindness, silliness and happiness.
Coca Cola Latin America has come up with a new ad campaign that displays acts of kindness through surveillance cameras. Together with production company Landia, the beverage brand shows that security cameras can capture more than criminals. The commercial shows security camera footage from around the world of anti-crimes that tend to go under-reported, from “honest pickpocketing” to”friendly gangs.” The campaign follows the Coca Cola slogan – “Open Happiness” and delivers a dose of secret heroics, silliness, and love to make our days a bit happier. Martin Mercado, creative director at Landia, says of the ad:
People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture.
Set to the upbeat “Give a Little Bit” by ’70s rock band Supertramp, the ad urges people to look at the world differently. Watch the new commercial below.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers