In Brief

Gulf News partners with Tim Hortons and increases readership by marketing their news coverage when people are most likely to be receptive -- while enjoying their morning cup.

Canadian franchise Tim Horton is pairing fresh coffee with fresh news in the UAE. Recognizing the parallels between news and coffee, Y&R Dubai adapted Tim Hortons’ coffee cup sleeves turning them into an advertising medium for Gulf News. The news oulets tweets are printed on the coffee sleeves in real-time so that drinkers can stay up to date. In a time where social media platforms like Twitter and Facebook have actively participated in recent political events in the region, this added feature is reflective of a society that is plugged in digitally.

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