Coffee Chain Prints The Daily News On Their Beverages Sleeves
Gulf News partners with Tim Hortons and increases readership by marketing their news coverage when people are most likely to be receptive -- while enjoying their morning cup.
Canadian franchise Tim Horton is pairing fresh coffee with fresh news in the UAE. Recognizing the parallels between news and coffee, Y&R Dubai adapted Tim Hortons’ coffee cup sleeves turning them into an advertising medium for Gulf News. The news oulets tweets are printed on the coffee sleeves in real-time so that drinkers can stay up to date. In a time where social media platforms like Twitter and Facebook have actively participated in recent political events in the region, this added feature is reflective of a society that is plugged in digitally.