menu

Coffee Chain Prints The Daily News On Their Beverages Sleeves

Coffee Chain Prints The Daily News On Their Beverages Sleeves
Advertising

Gulf News partners with Tim Hortons and increases readership by marketing their news coverage when people are most likely to be receptive -- while enjoying their morning cup.

Lamya Hussain
  • 7 june 2012

Canadian franchise Tim Horton is pairing fresh coffee with fresh news in the UAE. Recognizing the parallels between news and coffee, Y&R Dubai adapted Tim Hortons’ coffee cup sleeves turning them into an advertising medium for Gulf News. The news oulets tweets are printed on the coffee sleeves in real-time so that drinkers can stay up to date. In a time where social media platforms like Twitter and Facebook have actively participated in recent political events in the region, this added feature is reflective of a society that is plugged in digitally.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.