A new study by comScore examined the viewing habits of 10,000 people over five weeks and found that one in ten people preferred to receive content on digital devices.

TV is still the primary way that viewers watch regular programming. Mashable

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in