Edible Cinema Provides Bespoke Snacks To Enhance Viewing Experience
London’s Electric Cinema has created a new series of screenings that give movie goers numbered food to eat in accordance with on-screen activity.
London's Electric Cinema has created a new experience called ‘Edible Cinema‘, a series of film screenings enhanced with numbered snacks that correspond to certain events on-screen. Audience members are handed small packages before the start of the film, and then at different points during the screening, large placards are held up indicating that it's time to eat the snack with that number. This creative experiment incorporates more than sight and sound into movie-watching, offering tastes, smells, and textures that heighten the viewers' multisensory experience.