menu

Karl Lagerfeld And Wallpaper* Mag Create Book-Scented Perfume

Karl Lagerfeld And Wallpaper* Mag Create Book-Scented Perfume
Advertising

The design publication and fashion icon come together to create the scent of 'freshly printed book.'

Claudia Cukrov
  • 19 june 2012

Wallpaper* magazine, German publisher Steidl, perfume designer Geza Schoen and fashion giant Karl Lagerfeld have come together to create the scent of ‘freshly printed book.’ Which Karl declares is “the best smell in the world.”

Inspired by Largerfeld’s words, Gerhard Steidl first developed a particular interest in the smell and experience of paper. Wallpaper* magazine stepped in and brought perfumer Geza Schoen together with the German publisher to make that ‘freshly printed book’ scent a reality.  Housed within the pages of a book, Steidl and Largerfeld have worked together to create the Paper Passion packaging, which features texts from Lagerfeld and Schoen, alongside Wallpaper* mag’s editor-in-chief Tony Chambers and German novelist Günter Grass.

Paper Passion

+advertising
+Design
+Fashion
+fashion / apparel
+Karl Lagerfeld
+Luxury
+perfume
+retail
+scent
+wallpaper magazine

More in Fashion

Fashion

Target’s Adaptive Clothing Shifts For Kids With Disabilities

Cat & Jack brand created 40 items with special features

20 October 2017
Fashion

How Sustainable Sneakers Won The Fashion Seal Of Approval

Veja trainers are a lesson in how ethical clothing can also be cool

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.