Springwise: Open Source App Gamifies Customer Relations
Zurmo's new software uses badges, points and levels to make interacting with consumers more fun for workers.
There appears to be no end in sight to the gamification trend, and we’ve already seen examples of the concept applied to everything from fitness to home energy metering to the treatment of depression. The latest spotting? Zurmo, an open source application that brings a splash of fun to the task of CRM.
Customer relationship management (CRM) technologies are widely used for managing a company’s interactions with customers and sales prospects, but using them can often feel like time-consuming drudgery. Zurmo explains: “We know long-term it makes sense documenting the notes from all of those meetings. So why don’t we do it? Fact is that short term incentives for logging in and performing these menial tasks is somewhere close to zero. CRM is a chore and no one is handing out prizes for using it!”
That’s where Zurmo’s game engine comes in, with short-term rewards including points, levels, recognition and badges for performing otherwise unrewarding tasks. Now in beta, the software awards points for each action a user takes, and accumulated points can cause users to “level up” both generally and on a category basis, with badges and prizes along the way. Game achievement alerts notify users when they’ve attained new status, and leader boards track user standing weekly, monthly and overall. Language packs are available, and the app can be used on Android and iOS smartphones and tablets. Because the code is open source, meanwhile, Zurmo is highly customizable.
Are there pain points in your industry or niche where a spoonful of “sugar,” so to speak, could help the medicine go down? If so, why not craft a gamification app of your own?
Spotted by: Katherine Noyes
(Read original post here.)
Originally published on Springwise, republished with kind permission.
Springwise is an independent new business ideas and innovation firm that seeks out the most promising new business ideas around the world. Learn more about Springwise.
During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.