Get Married On Facebook
Halls Brazil has created a promotion on Facebook that is looking for two strangers to get married for five days.
Espalhe Guerilla Marketing has created a promotion for cough drop brand Halls Brazil on its Facebook page that offers two strangers the chance to get married. The popular page has almost three million fans and is leveraging this large fanbase by taking the idea of ‘online dating’ and merging it with advertising, social media and a fun giveaway.
People are invited to post their photo on the Facebook page and choose their ideal partner, who will hopefully feel the same way. They can also pick their bridal party, and public voting will then decide which two people will be chosen to get married at the Little White Chapel in Las Vegas. The marriage itself will only last five days.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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