Take Animated GIFs In This Photo Booth
The Bosco is a Brooklyn-based company that makes social, automated 3D and animated picture-taking machines.
Photo booths are all the rage these days, and company The Bosco, has created one that can take a range of enhanced photos and share them to the user’s social networks. It’s like a big Instagram booth, but with way more than just filters.
The rentable booth has an iPad interface and takes regular photos, 3D images, videos and animated GIF images — their most popular feature. Users can then simultaneously upload captured images to their social networks as they print them. The range of options really creates a personal product people will be connected to, and The Bosco’s technical sophistication to the product.
Another example of how technology is pushing consumer imaging in new directions, primarily towards 3D and animation, The Bosco is more than a fun party toy. It has a variety of branding and advertising potential, whether just attaching a logo in the corner of photos uploaded at an event or combining it with augmented reality to have the user interact with branded entities. The sense of ownership and connection that a user has walking away with a special photo of themselves is a remarkably powerful feeling and a great opportunity.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.