How Much Water Does It Take To Make A Hamburger? [Video]

How Much Water Does It Take To Make A Hamburger? [Video]

A new campaign by the European Commission counts the number of water balloons that can be filled with the water required to produce a hamburger -- thousands.

Alice Chan
  • 19 june 2012

The European Commission launched a new viral clip today as part of the “Generation Awake!” campaign, which alerts consumers to the dangers of unsustainable patterns of consumption. The video, part of the European Commission’s campaign on resource efficiency, aims to raise awareness about the environmental, economic, social and personal consequences of using resources unsustainably, and also to trigger changes in consumption patterns and behavior.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.