What the most influential players in the advertising, branding, and marketing industries think will be the next big marketing trend.

For our coverage of this year's Cannes Lions International Festival of Creativity, PSFK reached out to some of the Idea Industry's most influential and experienced men and women in order to measure the sea change over the last year. Here we've collected the thoughts of these experts on how to navigate this change within the worlds of advertising, branding, and marketing.

First of all, it's digital everything. This has been a trend for some time but, with advances in consumer technology, it's a whole new world:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in