The popular furniture maker adds value by providing free moving boxes and discounts in a time of need.

In the Canadian province of Quebec, July 1st is a popular moving day. This causes quite a bit of chaos, and there tend to be shortages of boxes weeks in advance (not to mention lots of great street loot afterwards!).

Last year IKEA saw an opportunity and decided to help out by putting up posters that were also branded moving boxes. With playful tag lines, discounts on new furniture, moving tips and dinner offers for those without a kitchen, the boxes were very popular and could even be turned into chairs. IKEA posted them around Montreal and in big pyramids in central locations.

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