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The Most Innovative Augmented Reality Experiences Of 2012

The Most Innovative Augmented Reality Experiences Of 2012
technology

See the short list from the recent AR Summit for apps that are pushing the boundaries of technology and redefining engagement.

Allie Walker
  • 19 june 2012

With the help of augmented reality, anything from gaming environments, advertisements, TV shows, and educational platforms can be transformed into highly interactive experiences. More and more leading brands are adopting the use of augmented reality to engage their audiences and enhance the brand experience, and at the recent AR Summit in London, eleven of the most innovative uses of augmented reality were chosen in an attempt to celebrate and ‘highlight those who are producing creative strategies, adopting new techniques, enhancing technologies  and pushing forward the industry.’

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