The Most Innovative Augmented Reality Experiences Of 2012
See the short list from the recent AR Summit for apps that are pushing the boundaries of technology and redefining engagement.
With the help of augmented reality, anything from gaming environments, advertisements, TV shows, and educational platforms can be transformed into highly interactive experiences. More and more leading brands are adopting the use of augmented reality to engage their audiences and enhance the brand experience, and at the recent AR Summit in London, eleven of the most innovative uses of augmented reality were chosen in an attempt to celebrate and ‘highlight those who are producing creative strategies, adopting new techniques, enhancing technologies and pushing forward the industry.’
Scroll through five of the examples in the ‘most innovative use’ shortlist, and see a full list here:
The Sesame Prototype Playset encourages learning and imagination in children with the use of augmented reality. With the addition of augmented reality, physical toys are brought to life.
CEO Vision uses Kinect-enabled technology and goggles to help make data from static reports 3D and interactive. Images in a report ‘pop-off’ the page, making it easy for a CEO or executive to visualize important information.
App Shaker created a live event for National Geographic to promote the National Geographic Channel in HD. People were invited to ‘step inside the world of National Geographic,’ able to pet leopards, see dinosaurs, and take part in a conga-line with an astronaut on the moon with the help of augmented reality.
Transporter App by E-Axis, Inc.
Created for the Calgary Comic and Entertainment Expo, the Transporter App was used in posters on bus stations to give people the feeling they were being ‘beamed up’ a la Star Trek.
Nike Fuel Station at Boxpark by String
Sales staff at The Nike Fuel Station at Boxpark were given iPads that used augmented reality to tell customers about any product in the store. Mirrors also displayed digital avatars that would appear when customers approached them, giving the customer interactive information about a product.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.