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Intel Creates Set-Top-Box With Targeted Advertising [Headlines]

technology

When installed the product will be able to recognize the viewer’s gender and age bracket and tailors the commercial shown based on these criteria. The company assures that the device can not directly identify users.

Carib Guerra
  • 15 june 2012

Marketers are getting smarter about targeting ads at specific audiences, and the new Intel set top box is a great tool for TV marketers. TrendHunter

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