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JC Penney Reverts Back To Sales, Drops Value Strategy [Headlines]

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With same-store sales during the first 3 months of the new pricing strategy falling more than 18.9%, retailer returns to a more traditional pricing model.

Allie Walker
  • 7 june 2012

Citing confusion from consumers over the meaning of its new ‘month-long’ value strategy, JC Penney will bring back ‘sales’ terminology to advertisements. Reuters

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