menu

JC Penney Reverts Back To Sales, Drops Value Strategy [Headlines]

Advertising

With same-store sales during the first 3 months of the new pricing strategy falling more than 18.9%, retailer returns to a more traditional pricing model.

Allie Walker
  • 7 june 2012

Citing confusion from consumers over the meaning of its new ‘month-long’ value strategy, JC Penney will bring back ‘sales’ terminology to advertisements. Reuters

+advertising
+Headlines
+retail
+sales
+strategy
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
Brand Development Yesterday
Gaming & Play Yesterday
No search results found.