Jun Watanabe moves towards nontraditional markets as he debuts a fluorescent smart car.

Following the release of designer Jun Watanabe’s Reebok collaboration, the Japanese designer has lent his trademark creations to a Smart Car. The car, inspired by Watanabe’s illusive character Mr. Bottle Head, is decked out in flamboyant pink accents and bold black dots. Recognized for his futuristic designs, Watanabe’s similarly-designed sneakers were highly coveted at the launch last month. This new collaboration with the compact vehicle is being exhibited at the art-based Sonic Festival in Niigata, Japan.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in