How Liquid Technology Will Change The Future Of Work
PSFK's Consulting team looks at how designers and engineers are re-imagining the bulky and stationary design of traditional desktop computers and office equipment by creating smaller, portable versions for the mobile age.
After analysis of hundreds of data points collected around the evolution of work and collaboration, the PSFK Consulting Team noticed that designers and engineers are re-imagining the bulky and stationary design of traditional desktop computers and office equipment by creating smaller, portable versions for the mobile age. These new tools distill the essential features of printers, scanners and modems into handheld packages that are designed to seamlessly connect with mobile phones and tablets, providing convenient, on-the-go functionality.
Below we’ve included several of the best examples that supported the theme of ‘Liquid Tech’.
The Spider Computer concept is a pocket-sized mobile computing device with three extending thin legs that, when propped up like a small tripod, turns any flat surface into an instant computer. Folded up, the device doubles as a functioning mobile phone.
The iDelighted dock projector is a concept for the iPad, iPhone and iPod that projects on-screen videos, documents and presentations onto any surface. Remote controlled, the device also integrates an audio speaker, making it a convenient and flexible device for meetings, demonstrations and collaboration.
Instaprint is a wall-mounted printer that wirelessly prints out Instagram photographs containing a specific location or hashtag, printing shots along with comments and descriptions posted online. The takeaway? Instant photographs are developed inklessly, similar to the classic Polaroid technique.
Opportunities Created By These Innovations:
- As the costs of operating a physical office space outpace the costs of mobile technology and cloud systems, organizations have the opportunity to rethink the footprint of their workforces. Flexible scheduling and the option to work from home can prove beneficial to both a company and its employees.
- Rather than investing in traditional desktop computers, organizations should consider a switch to mobile and cloud-based solutions that enable their employees to be productive from any location. While the upfront costs might be more expensive, the long-term benefits can contribute to a more flexible workforce and adaptable organization.
- As computing form factors change from stationary, desktop models to mobile, handheld devices, there will be a need for a complementary set of tools to replace standard copiers, printers and scanners. This equipment will either need to support cloud-based connectivity or take on the portable nature of new platforms.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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