McDonald’s Introduces Uniforms Inspired By Mad Men [Headlines]
All 87,000 workers in the UK will have the new, retro-inspired uniforms in the fall.
The new McDonald’s uniform for the UK will be revealed at Olympic Park this summer; inspired by Mad Men, the colors depart from the traditional red and yellow used by the brand, and incorporate mod-inspired elements like skinny ties and pencil skirts. Telegraph
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.