McDonalds Train Info Board Shows Delays As Potential Burger Eating Time
Passengers at the Central Train Station in Warsaw, Poland knew just how long it would be until their train arrived by counting how many 'Big Macs' it was away from the station.
McDonalds in Warsaw, Poland figured out a creative way to make waiting for the train a little less agonizing for passengers and a little more profitable for their trainside location.
In cooperation with Polish State Railways, McDonalds capitalized on its proximity (a mere 50 meters away) from the main hub of Warsaw's Central Train Station by creating a ‘Hamburger Timetable.' The timetable displayed real-time schedule information–departure time, destination, track number, and train platform alongside wait/delay time in hamburger and french fry eating potential.