menu

McDonalds Train Info Board Shows Delays As Potential Burger Eating Time

McDonalds Train Info Board Shows Delays As Potential Burger Eating Time
Advertising

Passengers at the Central Train Station in Warsaw, Poland knew just how long it would be until their train arrived by counting how many 'Big Macs' it was away from the station.

Allie Walker
  • 21 june 2012

McDonalds in Warsaw, Poland figured out a creative way to make waiting for the train a little less agonizing for passengers and a little more profitable for their trainside location.

In cooperation with Polish State Railways, McDonalds capitalized on its proximity (a mere 50 meters away) from the main hub of Warsaw’s Central Train Station by creating a ‘Hamburger Timetable.’ The timetable displayed real-time schedule information–departure time, destination, track number, and train platform alongside wait/delay time in hamburger and french fry eating potential.

The ‘Enough Time To Eat’ measure used menu items to denote length of wait time- the more menu items on the schedule, the longer the wait for a particular train, with the menu options shrinking as departure time grew closer. When passengers checked the schedule and saw a hamburger, fries, soda, and ice cream symbol, they knew they had plenty of time to visit the McDonalds. But when they only saw a cup of coffee, they knew their train’s arrival was imminent.

Waiting passengers started to spend their time at McDonalds inside of whiling away the hours inside the station; McDonalds saw an increase of 4,500 customers in the first month of the campaign, and the train station became a more enjoyable place for waiting passengers.

Watch a video of the ‘Hamburger Timetable’ campaign below:

McDonalds

+advertising
+Europe
+mcdonalds
+technology
+Work & Business

More in advertising

advertising

Why Casper Is the Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss on how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

23 October 2017
advertising

Microsoft And Green Bay Packers Have Launched A Digital Innovation Hub

TitletownTech aims to boost economic expansion in Wisconsin

23 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.