Tech-giant launches bid to compete with Apple in tablet market with new devices that will run versions of forthcoming OS.

This article titled “Microsoft reveals Surface Windows 8 tablets” was written by Dominic Rushe in New York, for on Tuesday 19th June 2012 00.58 UTC

Microsoft launched a series of tablet computers on Monday as the tech giant fought to regain ground lost to Apple's iPad.

Having announced last week that the firm was set to make a key announcement, Steve Ballmer, Microsoft's chief executive, unveiled two new tablet PCs at a closely guarded press event in Los Angeles.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in