Pickie is an iPad app that pulls in social media mentions from your friends based on products you’re interested in, leveraging the power of word-of-mouth marketing.

Pickie is a new iPad magazine that uses social media mentions from your friends based on products you’re interested in to create a personalized shopping catalog. There are category tiles for home goods, arts, gadgets, furniture, crafts, gifts, and clothing. Once you have selected which categories and brands you are interested in, Pickie generates relevant products that have been recommended or mentioned by your friends. It does this by integrating with Facebook, Twitter, Pinterest, and other social sites to find out what your friends are sharing, liking, and pinning.

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