Interactive Timeline Tells The History Of Ray-Ban’s Iconic Shades [Pics]
Ray Ban's 'Legends Never Hide' campaign involves the audience in the telling of their brand's story.
‘Legends Never Hide’ celebrates Ray-Ban’s 75th anniversary with an interactive timeline of Ray-Ban.
The microsite enables users to see and upload real-life, user-generated stories to capture moments when consumers are wearing the sunglasses. Ray Ban then took these stories and developed 7 iconic images for a print campaign that captures the sunglasses brand through the decades. Click the link below to check out the Wall of Legends and take a look through the thumbnails below for some still shots.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.