A Hotel Built From One Million Salt Blocks [Pics]
The Palacio de Sal in Bolivia features a floor, walls, ceiling, furniture and sculptures constructed using salt due to a lack of timber in the area.
The Palacio de Sal is a hotel made of salt blocks located south of Bolivia’s capital La Paz, on the edge of the world’s largest salt flat, Salar de Uyuni. This innovative building material was used due to a lack of timber and other traditional materials in the area. The building was constructed using around 1 million salt blocks, which are used for the floor, walls, ceiling, furniture and sculptures. The hotel features a dry sauna, a steam room, a saltwater pool, whirlpool baths, and a golf course. Apparently, there is also a rule prohibiting licking the walls in order to prevent their degradation. Click through to see pictures of the “Palace of salt”:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers