Scan A T-Shirt To Register To Vote
Shirts with embedded QR codes turn wearers into hotspots to promote Election Day.
The not-for-profit organization Rock the Vote is already gearing up its campaign for Election Day in the U.S. The organization plans to register 1.5 million new voters before 6 November by rolling out a digital campaign targeting a younger audience. The aggressive online campaign includes a t-shirt design that features a QR code. The barcode can be scanned by a smartphone, which takes users to the Rock the Vote website where they can register to vote right on their phone.
Interested people who wish to promote the campaign can become a ‘mobile hotspot’ by wearing the t-shirt and encouraging others to become registered voters. Amanda MacNaughton, from PromoJam, who worked on the campaign explained that:
QR codes can do fun things like gamification. They also cut down on loss of conversion and increase convenience. QR codes haven’t moved mainstream with all demographics, but Generation Y knows what they are and they use them.
Junk Food Clothing, and Threads for Thought also collaborated on the Rock The Vote t-shirt. The QR-embedded apparels will be sold online and are also available to purchased at Whole Foods stores around the U.S.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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