menu

Scan A T-Shirt To Register To Vote

Scan A T-Shirt To Register To Vote
technology

Shirts with embedded QR codes turn wearers into hotspots to promote Election Day.

Yi Chen
  • 18 june 2012

The not-for-profit organization Rock the Vote is already gearing up its campaign for Election Day in the U.S. The organization plans to register 1.5 million new voters before 6 November by rolling out a digital campaign targeting a younger audience. The aggressive online campaign includes a t-shirt design that features a QR code. The barcode can be scanned by a smartphone, which takes users to the Rock the Vote website where they can register to vote right on their phone.

Interested people who wish to promote the campaign can become a ‘mobile hotspot’ by wearing the t-shirt and encouraging others to become registered voters. Amanda MacNaughton, from PromoJam, who worked on the campaign explained that:

QR codes can do fun things like gamification. They also cut down on loss of conversion and increase convenience. QR codes haven’t moved mainstream with all demographics, but Generation Y knows what they are and they use them.

Junk Food Clothing, and Threads for Thought also collaborated on the Rock The Vote t-shirt. The QR-embedded apparels will be sold online and are also available to purchased at Whole Foods stores around the U.S.

Rock the Vote

 

+#technology
+advertising
+America
+campaign
+Design
+Electronics & Gadgets
+Fashion
+fashion / apparel
+internet
+Marketing
+mobile
+online
+politics
+QR Code
+retail
+scan
+smartphone
+T-shirts
+technology
+US
+voting
+web
+Work & Business
+Youth

More in Fashion

Fashion

Target’s Adaptive Clothing Shifts For Kids With Disabilities

Cat & Jack brand created 40 items with special features

20 October 2017
Fashion

How Sustainable Sneakers Won The Fashion Seal Of Approval

Veja trainers are a lesson in how ethical clothing can also be cool

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.