Shirts with embedded QR codes turn wearers into hotspots to promote Election Day.

The not-for-profit organization Rock the Vote is already gearing up its campaign for Election Day in the U.S. The organization plans to register 1.5 million new voters before 6 November by rolling out a digital campaign targeting a younger audience. The aggressive online campaign includes a t-shirt design that features a QR code. The barcode can be scanned by a smartphone, which takes users to the Rock the Vote website where they can register to vote right on their phone.

Interested people who wish to promote the campaign can become a ‘mobile hotspot' by wearing the t-shirt and encouraging others to become registered voters. Amanda MacNaughton, from PromoJam, who worked on the campaign explained that:

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