P&G And Walmart Let Customers Scan And Buy Products Off The Side Of A Truck
The two megabrands launch a food-truck-like mobile initiative that allows pedestrians to purchase household items via QR codes.
Procter & Gamble and Walmart team up in a new marketing campaign to promote online and mobile shopping in big cities. Utilizing the power of virtual “pop-up” stores and “food truck”-style mobile hub, the online retailers offer customers curb-side shopping and free delivery straight to their doorsteps. Launching in Chicago and New York City, the mobile truck can be tracked via its Twitter handle – @PGMobile. Passerbys can scan the QR codes decorating the truck’s body and buy product and brands such as Bounty paper towels, Head & Shoulders shampoo and Iams dog food at Walmart’s “everyday low prices.”
P&G spokesman Tim Marrin says of the campaign:
People have yet to really adopt buying consumables online. We think having free delivery, and getting this message out to urban shoppers who don’t have access to Walmart stores, is a great first start.
Fans of @PGMobile can even request the truck to go to a specific neighborhood and receive free samples.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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