Performance Clothing Uses Athlete’s Own Sweat To Keep Them Cool
Columbia Sportswear's new Omni-Freeze apparel and shoe line features special polymers that swell like goosebumps when exposed to perspiration.
On a hot summer day, the best shirt to be wearing during a long run is, well, not one at all. But since that isn’t really a legal option for roughly 50% of the population, activewear with moisture-wicking technology helps keep runners (and other athletes) cooler and drier by removing perspiration from their skin. The problem with moisture-wicking technology is that the more athletes sweat, the harder it becomes to keep them cool and dry- what if, instead, athletes could take advantage of their hard work and extra sweat and actually use their perspiration to cool themselves down?