Smart Sneakers Teach Wearers How To Dance
The innovative GroundWave Shadow Trainers interact with an app to create a direct feedback system for learning and exercise in a fun environment.
The GroundWave Shadow Trainer was conceived of by Industrial Designer Tom Sykes for his Final Year Project at the Loughborough University Design School. The GroundWave connects with an app on the wearer’s smartphone which tracks movements with sensors and accelerometers built into the shoes.
As dance moves appear on the user’s phone they are encouraged to practice and progress through direct feedback as though they were playing a video game. The app plans to have a social side to it–sharing achievements and scores, or sending out challenges to other GroundWave users–players can then tap into the positive reinforcement of a group activity. Tom Sykes designed these sneakers as a creative and fun solution to the issue of childhood obesity:
The aim of this project is to produce a design proposal for a product that introduces exercise into a child’s life in an innovative and exciting way. Urban dance has been chosen as the platform to base this exercise on as it is culturally relevant to the inner city youth market.
Check out the video of the concept drawing being created, and click through the thumbnails to see more images of the sneakers.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common