As the Games draw near the full extent of the economic interest exerting their control -- from ATMs to what clothes you can wear -- is becoming clear
This article titled “So, you thought London 2012 was for spectators? Wrong” was written by Ed Howker, for guardian.co.uk on Sunday 3rd June 2012 15.33 UTC
In 2005 the International Olympic Committee passed a 109-page document to the British Games organisers in which they described, in mind-bending detail, how Lord Coe and his colleagues at the London Organising Committee of the Olympic Games (Locog) should run the media strategy for London 2012.
“The preparation period is likely to be the most difficult for Locog in terms of communications,” it explains. “Popular support may decline … soft targets should be identified … Meanwhile, there will be an enormous range of milestones that can be taken advantage of to demonstrate positive progress.”