Unilever Leverages The Social Graph To Provide Clean Water For Millions
The mega brand partners with Facebook to address a critical issue that affects 800 million people worldwide.
Over 1/2 billion people are daily Facebook users, collectively creating over 3.2 billion ‘likes' and ‘comments' every single day. What if these small, everyday actions could make a positive impact on the life of millions of people? Unilever, in partnership with PSI and Facebook, hopes to harness the social graph to address one of the world's most critical challenges: access to clean water.
Nearly 800 million people around the world don't have access to clean water, 1/2 of all hospital beds around the world are filled with people suffering from water-born diseases, and a child dies every 20 seconds from lack of access to clean water. But with the new Facebook app, Waterworks, Unilever hopes to be able to give at least 500 million of these people access to safe drinking water by 2020.