Print ads still account for 35% of revenue for The New York Times Company, but legacy media can't catch a break as digital revenue growth slows for the fifth consecutive quarter.

This article titled “Now US newspapers are hit by downturn in online advertising” was written by Roy Greenslade, for guardian.co.uk on Thursday 7th June 2012 09.52 UTC

As if the news for the US newspaper industry couldn't get much worse, it now appears that online advertising is vanishing.

According to the Newspaper Association of America, digital advertising revenue in the first quarter at newspapers rose just 1% from a year ago. That's the fifth consecutive quarter that growth has declined.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in