Richard Branson sees a potential market in the U.K. for filtration systems.

Sir Richard Branson started his Virgin brand with a humble beginning as record store. Since then, the Virgin empire has expanded to include airlines, music label, banking, health, tourism, and even gyms. Recently, Branson has announced a partnership with Strauss Water to rebrand its Israel-based water filtration systems as Virgin Pure.

These water dispensing machines are able to turn tap water into chilled or boiling drinking water with a touch of a button. The clean filtered water is available instantly.

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