What Is Design Thinking Anyway?

What Is Design Thinking Anyway?
Advertising

Is know-how threatening to win out over intuition and inspiration? Robin Lanahan, Director Brand Strategy, New Product Incubation at Microsoft, traces the evolution of the contemporary creative process.

Robin Lanahan
  • 9 june 2012

This topic is being heavily debated in the design and innovation circles I’ve been traveling in lately.  Some feel we need to be thinking more before we make anything at all while others say we need to focus on making, and stop spending so much time torturing ourselves over words on a page that say what we plan to do.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.