What Is Design Thinking Anyway?
Is know-how threatening to win out over intuition and inspiration? Robin Lanahan, Director Brand Strategy, New Product Incubation at Microsoft, traces the evolution of the contemporary creative process.
This topic is being heavily debated in the design and innovation circles I’ve been traveling in lately. Some feel we need to be thinking more before we make anything at all while others say we need to focus on making, and stop spending so much time torturing ourselves over words on a page that say what we plan to do.